Many firms incorporate something in their values statements that encourages experimentation and recognizes the reality of failure in pursuit of learning and growth. The understanding that to succeed you have to fail first is common knowledge for most of us. However, it’s not the words on the values sign that bring life to a culture of experimentation, but rather, it’s the response of senior leadership to the inevitable clunkers that determines how willing people are to take risks and pay the lessons learned forward.

I have more clunkers to my credit than most people would be comfortable admitting publicly. And while the clunkers created sleepless nights and a fair amount of internal anxiety, I take satisfaction not in having politically survived these failures, but rather, in having leveraged those failures for future gains that propelled our teams, products and firms forward. Of course, a bit less pain along the way would have been nice, but I’ve yet to find the path to innovation that doesn’t include some discomfort in the process. Thankfully, the people I worked for had fairly high pain thresholds.

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