The term “one-trick pony” allegedly originated back in the 19th-century days of the traveling circus, where low-end ones were sarcastically called “dog and pony shows.” The really bad ones got the reputation of having a pony that only knew one trick.

Today many IT shops are in danger of becoming like those sad circuses, having one or at least a very limited set of technology tricks to help their firms seize opportunities quickly. For example, I routinely talk to business people who say they avoid IT at all costs when they have new analytic needs; at these firms, IT has only one response to all new requests for data – update the data warehouse or a data mart in a slow and expensive waterfall development process.

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