Organizations are generating a deluge of data every moment. Effective analysis and decision-making depends upon that data, so ensuring the availability of quality data is imperative to achieving desired results.

Quality of data is closely related to the concept of ‘fitness for the purpose.’ Data that may be fit for a certain purpose may not be fit for another. So the same set of data may be considered of adequate quality for one specific purpose but may suffer a quality deficit when used for a different purpose.

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