Often times we treat data as a natural resource like water from a stream or minerals from the earth. The information is to be extracted and used like a non-perishable item. Water goes into a tank until required. Ore goes on a railcar to sit beside a plant until processed.

However, what if we treated our data as we treat our employees? We would have a “data resources” department. We would think about ways to attract and retain only the best data. We would also attempt to maintain a “satisfied” data workforce.  

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