Organizations are increasingly likely to include data as part of their day-to-day strategy in order to derive business intelligence, but the value of that data is typically limited. Most organizations simply don’t have a good understanding of the underlying data they collect and store, and more time is spent searching for data rather than actually analyzing it.
While most organizations have huge expectations of how BI will deliver exciting, and potentially groundbreaking insights, they are often disappointed in the results unless they already know where to find the data they need to perform data analysis in the first place.
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