We are in the throws of identifying cool vendors this year. It’s an exciting time when we get to reflect on the most innovative trends and vendors we’ve encountered in the last year. But I have to say, sometimes, I think, “so what.”

The majority of end customers are not ready to take advantage of these cool things. Many of you are stuck in maintenance mode of your traditional BI deployments, or just getting started in your effort to modernize with what is now mainstream data discovery. And even if you weren’t so busy with these initiatives, then the old risk averse issue rears its ugly head. We all like safe bets. But safe bets are rarely cool, innovative, or disruptive.

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