Data management and BI professionals often feel pressure from senior management to propose and start implementing master data management (MDM), data quality, data warehousing, business intelligence (BI), analytics or other data management strategies quickly, without time to perform the necessary due diligence.

These “fire drill” strategy sessions may arise as a reaction to a compelling event like a compliance or regulatory action, the need to support better management planning and decision-making during economic struggles, or even by the arrival of a new senior executive (e.g., CEO, CIO, CFO, COO, CMO) looking to make their mark on the organization by driving this strategy.

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