Not one to normally publically gripe on a vendor, but a recent customer experience with an online purchase is a great example of why organizations can't ignore data management investments.

I have been a regular user of a note taking app for several years. All my dicussions with clients, vendors, and even notes from conferences wind up here. I put in pictures, screen shots, upload presentations, and capture web pages. So, it isn't a surprise that this note taking vendor wants to move me up intp a premium version. And, for $50 a year, it's not a big deal for me to do even if it just means I'm paying for more space rather than using all the features in the premium package.

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