To stay competitive and grow in today’s market, it becomes necessary for organizations to closely correlate both internal and external data, and draw meaningful insights out of it.

During the last decade a tremendous amount of data has been produced by internal and external sources in the form of structured, semi-structured and unstructured data. These are large quantities of human or machine generated data produced by heterogeneous sources like social media, field devices, call centers, enterprise applications, point of sale etc., in the form of text, image, video, PDF and more.

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