Hadoop thoroughly disrupts the economics of data, analytics, and data-driven applications. That's cool because the unfortunate truth has been that the potential of most data lies dormant. 

On average, between 60% and 73% of all data within an enterprise goes unused for analytics. That's unacceptable in an age where deeper, actionable insights, especially about customers, are a competitive necessity. Enterprises are responding by adopting what Forrester calls "Hadoop and friends" (friends such as Spark and Kafka and others). Get Hadoop, but choose the distribution that is right for your enterprise.

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