It's been reassuring to see so much attention turned to data governance and its importance as a foundational mark of maturity. It says we're moving past our fixation on technology requirements to policies and controls to define and configure data for productive use.

The enthusiasm has extended to some of the product marketing I've seen in recent months. Some software folks are now proposing that the implementation of master data management should be redefined as the implementation of data governance. That's a head-scratcher to me because governance might be called a framework or a practice, but certainly not a product. While they go hand in hand, to say MDM is actually governance sounds to me like saying a BMW is actually a set of traffic regulations.

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