For the last seven years, I have worked closely with graduate students and more than 90 organizations on over 100 different projects. When we first started, the projects were relatively straightforward – What is the value of a follower? Can you help us understand the ROI associated with our social media strategy?

Lately, however, these projects have become much more nuanced, combining social data with other data types to develop multi-varied projects that tell detailed stories about how information gets exchanged from one community to another, insights on perception and consumer behavior, and how influence gets brokered across social channels and permeates other forms of media.

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