I was invited to speak on a panel later in the month at a nearby university on the subject of big data, but the moderator made an interesting request. While the conference itself was full of sessions on the marvels of big data, he asked if I could play devil's advocate, and utter some words of caution about big data.
It's worthwhile to think through a strategy before rushing headlong into anything, and indeed, there has been a backlash brewing against the claims being made about deep, flawless analytic insights big data delivers. So, there are plenty of reasons for healthy skepticism.
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