(I’m going to use a little ink this week and next to highlight a few presentations coming up at our MDM Summit at the San Francisco Hyatt Regency this month. My plug ends with the hope you’ll have a look at www.mdm-summit.com and consider the learning and networking opportunity of this event that I always look forward to. -ed)
A large number of organizations have built business cases for analytical MDM practices that extract and aggregate information and support reporting for sales and marketing campaigns for cross/upselling or provide a foundation for a customer service portal. What supports sales effectiveness most quickly usually gets the highest priority.
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