(I’m going to use a little ink this week and next to highlight a few presentations coming up at our MDM Summit at the San Francisco Hyatt Regency this month. My plug ends with the hope you’ll have a look at www.mdm-summit.com and consider the learning and networking opportunity of this event that I always look forward to. -ed)

A large number of organizations have built business cases for analytical MDM practices that extract and aggregate information and support reporting for sales and marketing campaigns for cross/upselling or provide a foundation for a customer service portal. What supports sales effectiveness most quickly usually gets the highest priority.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access