News from last week’s Oracle OpenWorld is still flying fast and furious. My fellow industry analysts and consultants look forward to Oracle OpenWorld because it gives them material to write about: new products, client case studies, new ideas, and so forth. With all the press releases emitted from OpenWorld, Larry Ellison’s $10 million IBM challenge stands out.

For Oracle product fans, this is exciting. I’ve been accused of getting into the weeds (and analyzing the specific details) when I should just appreciate the creativity and impact of these types of visibility ploys, but I think Larry’s challenge requires some weeding.

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