Big data isn’t really about the data – it’s about the questions we ask, and how we ask them. The era of big data is evolving rapidly. Today it’s moving beyond the complexities of data analytics, and, like all things tech, it’s moving from the domain of a back-end priesthood of specialists to the front line of business users.

The prevailing myth about big data is that it’s the size of the data sets that make it “big.” And to an extent, that’s true. By collecting and analyzing exceedingly large amounts of data from multiple sources, it is possible to derive intelligence and spot trends that would not otherwise be visible.

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