Beware of insights! Real danger lurks behind the promise of big data to bring more data to more people faster, better and cheaper. Insights are only as good as how people interpret the information presented to them.

When looking at a stock chart, you can't even answer the simplest question — "Is the latest stock price move good or bad for my portfolio?" — without understanding the context: Where you are in your investment journey and whether you're looking to buy or sell.

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