I often ask customers and BI colleagues if and how they know their BI initiatives are successful. Most can’t answer definitively, pointing to esoteric ROI calculations from finance or personal experiences within their companies. Others cite generic satisfaction surveys from analytics vendors or media like Information Management.

As I’ve noted in previous writings, BI/analytics surveys are fraught with problems of “representativeness”: does the sample adequately capture the population it purports to measure?  

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