If you work in a firm struggling to redefine itself and maintain its relevance in this changing world, you’re not alone. You’re also involved in a battle for your firm’s life.
There’s a great article at HBR Blogs by Judith Hurwitz on the topical and timely example of this change battle being waged in front of our eyes at HP. In her post, “Can HP Change Its DNA?” Hurwitz explores the challenges that hardware firms have in adopting software thinking and business models. The post is filled with relevant questions and ideas for anyone dealing with this Herculean challenge.
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