The massive Equifax breach has dramatically elevated the national cybersecurity conversation. The heart of the issue is that companies like Equifax currently base cybersecurity spending decisions on the value that data has to their organization, rather than basing it on the value to the people whose data they are exposing to risk.

This breach is totally inexcusable. This wasn’t a technical assault – this was a simple access by hackers through a web application that was not properly secured. As cyber expert Brian Krebs said, “The credit bureaus — which make piles of money by compiling incredibly detailed dossiers on consumers and selling that information to marketers — have for the most part shown themselves to be terrible stewards of very sensitive data, and are long overdue for more oversight from regulators and lawmakers.”

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