Did ya year the one about the goofball who posted the zany shipping box pictures on his office’s enterprise social network? Neither did anyone else.

The goofball – a friend of mine, actually (the kind of guy that might blush if you called him a goofball) – works for a midsized international marketing provider. They’re pretty sharp on the uptake of analytic tools for finance and visualization tools by their creative and sales teams. They’ve also implemented an enterprise social networking and collaboration platform. From a collaboration perspective, it works pretty well, enabling their people in different divisions to pass around documents and spitball on programs without taking the train to Chicago (or a flight to their East Coast or U.K. offices).

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