Suddenly but not surprisingly, EMC has jumped headlong into the data warehousing (DW) market via strategic acquisition. Now that the deal is in the works, it’s clear that EMC perceived a “low-hanging plum” in one of its established DW partners, and simply made the right offer at the right time.
For the BI, analytics, and DW industries as a whole, the EMC/Greenplum deal signals that the DW market is probably moving into a new round of consolidations. Just as Oracle acquired Sun in part to offer fully one-stop integrated DW appliances (i.e., Oracle Exadata over Oracle Sun hardware), EMC comes from the other end of the telescope: acquiring a DW software vendor to layer on top of its hardware and possibly leverage its other software technologies at a later date. In this way, EMC now becomes one of the few DW appliance vendors that can provide a reasonably full stack of hardware and software from its own portfolio.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access