The term “data rich, information poor” refers to organizations that have not established the critical components needed to transform their data into actionable insights. Attempts to become data-driven are often stymied by ambiguity surrounding the project, and a lack of awareness of the people, process and technology considerations vital to the success of these initiatives.

To become data-driven, organizations must provide decision-makers with timely access to clean, consistent, reliable and actionable information, while avoiding the myriad challenges that lie in the way. With that in mind, let’s look at eight critical elements that underpin a successful, long-term information management strategy—and how organizations can implement them to become truly data-driven.

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