What is Happening? To no one’s surprise, this year’s Dreamforce – the annual Salesforce.com conference/event/customer festival – is all about enterprise and social business.

The company, the customers, the partners and more are emphasizing what Salesforce calls “the Social Enterprise” with a conference theme of “Business is Social.” More than 90,000 registrants complemented by at least that many online participants testify to the success of and interest in the theme, the message, and the company.

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