A firm’s senior leaders and managers are supposed to feel the weight of responsibility for the health of their organization. It comes with the job. However, no one suggested they bear the weight of the worries or the burden of finding the solutions in silence and without ample support from the broader employee population.

Too often, groups of well-intended senior leaders and managers spend the lion’s share of their collective energy in discussion, debating and frankly, worrying over issues of direction and performance without drawing upon the considerable gray matter found somewhere outside the conference room doors.

Of course, failing to involve the employees in the business of your business is the mistake that keeps on giving…just in the wrong way. Instead of feeling involved and (here comes that pop management word) “engaged,” individuals are effectively placed on the outside looking in at the corporate walls and wondering what’s going on in there.

In my experience, people do their best work when they have context for “why it matters” and ample input into suggesting and implementing improvements. The “closed door” approach of self-proclaimed “open door” managers is a formula for failure.

Sins of Omission or Commission? And Don’t Forget to Ask:

Oddly, when questioning a firm’s senior managers about my observation of the citadel like approach to working on a business, I frequently walk away concluding that involvement limitations are more sins of omission than commission. (Although, there are exceptions!)

In some instances, there’s a deep regard for how hard the employee base is working in the business and a hesitancy to ask for more. That’s noble, but short-sighted.

In other instances, I’ve found senior managers who are almost embarrassed to be asking for help on topics that they perceive are core to their jobs. Sounds like hubris getting in the way of common sense.

And for a few senior managers, my highly clinical observation is that it never occurred to them to involve more people to work on the business. Cue Homer Simpson and a loud, “Duh.”

If you are interested in increasing the flow of ideas, improving overall performance and having your employees treat their jobs like they are part owners of your business, it’s critical to get them involved in helping you work on the business. However, getting started can be awkward. Here are some ideas to help you pry open the citadel doors and let in some fresh air and fresh ideas.

6 Ideas to Jump-Start Improved Employee Involvement:

1. Share the targets and the results. The once per year vague recap, usually couched in percentages, doesn’t cut it. Share key revenue, profitability and efficiency targets AND results and explain what they mean to the firm’s situation. Get creative with this. I’ll still never forget the Town Hall Meeting where the CFO played guitar and sang the results. By the way, this is really working when the employees are active in setting the targets and pushing themselves harder to meet the targets than you ever would have.

2. Teach your employees about your business. Take a lesson from Jack Stack in The Great Game of Business. Don’t assume that employees understand terms like EBIT or the various financial metrics you use to report performance. Take the time to teach them what these numbers mean and importantly, how their work impacts the numbers.

3. Share (and ask about) market and competitor dynamics. While it might be tempting to roll out your strategy plan as a first step in getting employees more deeply involved in your business, a better place to start is to help everyone understand more about the markets that you are competing in and moving towards. Use tools like Porter’s Forces or a simple P.E.S.T.E.L. (political, economic, social, technology, environmental, legal) framework to get everyone on the same page. Do this iteratively by sharing the high level view and ask for input at the departmental or team level and roll it back up and make it the company’s view of the external environment.

4. Give your customers a voice. One of the most “engaging” activities you can do is ask for input from all customer-facing groups on what’s really happening in their businesses and with your offerings. Better yet, after asking your employees, bring some customers into the process (interviews, company visits, advisory boards). Ensure that everyone from the front door to the factory floor has access to the customer insights.

5. Begin involving the employee base in strategy. The above items…sharing targets and results, assessing the external environment and cultivating a fresh view from the perspective of the customer are fairly straightforward. Getting a broader employee base involved in strategy is a journey not an event. Explain the present view and then ask for questions and begin to solicit ideas. Involve all of your managers in understanding the firm’s strategy in detail and then work with them to define a mechanism for teaching and challenging assumptions, asking questions and suggesting ideas. I don’t mean to simplify this step…it’s challenging and requires on-going, deliberate work in creating and executing strategy. As needed, ask for outside help to build the right processes and programs to make this meaningful and actionable.

6. Leverage the collateral ideas. Often times, one of the benefits of driving a process with the actions above is a flood of new ideas…many operational and efficiency oriented. Ensure that people and teams have a means for implementing the ideas and then measuring and reporting on their impact over time.

The Bottom-Line for Now:

This isn’t a program of the month, it’s a deliberate and on-going process to gain ideas and input, and importantly to capture more of the creativity, energy and overall gray matter of a team that in the right circumstances, wants to give more. But remember, if you fail to sustain or to leverage the good input you’ll simply exacerbate the problem you set out to solve.

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