US tech consulting services spend is growing at 8.3 percent — but that’s not good news for all services firms.
Twice a year, my colleague Andrew Bartels publishes Forrester’s US tech market outlook, covering tech spending on everything from CIO staff salaries to systems integration for licensed apps. For the first time, Liz Herbert and I published a complementary report taking a deeper dive into what US tech services spending tells us about the health and direction of the services market.
What’s the real story behind the growth? Technology changes impact how and what types of services are delivered, and new dynamics in the services market affect who’s best positioned:
What Does This Mean For Customers?
It’s time to rethink your company’s strategic partnerships — starting by breaking the mindset that “most strategic = most spend.” Your digital business requires a long tail of tech and services partners that will break the mold for traditional approaches to sourcing and vendor management.
Ask yourself: What is the ultimate business value that your partners help you realize? Then use those indicators to spotlight the most innovative or even niche players who can bring your digital experience vision to life.
For more on the implications to the services market, see our report here.
(This post originally appeared on the Forrester Research blog, which can be viewed here).
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