The market for digital experience software is rapidly expanding -- as in thousands of vendors in the market – and it’s also converging on a core set of six core capabilities led by content, customer data, marketing, and commerce.
We call this convergence a digital experience platform: software to manage, deliver, and optimize experiences consistently across every digital touchpoint. The cloud, RESTful integration, the relentless demands of digital customers -- and the very high cost of product integration -- are driving this convergence.
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