In my vast experience as a BI and data integration consultant … (Okay now is when you think to yourself, “Wait, she looks pretty young, so how vast is it really? I mean, she can’t be more than 32 or 33…”) Anyway, as I was saying, in my vast experience I’ve noticed a few consistent truisms. The one I’ll share with you today is that people like the “people stuff.”

That’s right. When faced with a choice of “What,” “How,” “Why,” or “Who?” people invariably opt for the “who.” Before you can get the words “data stewardship” out of your mouth, someone is asking, “Well, who should do that?” It’s as if team members are so many pieces on a chessboard and by moving them around you can solve the company’s problems. When managers are tentative about how to move forward, they go with what they know: the people stuff.

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