Just read an excellent article on the subject by Tom Davenport. We at Forrester Research indeed see the same trend, where more advanced enterprises are starting to venture into combining reporting and analytics with decision management. In my point of view this breaks down into at least two categories:

Unfortunately, current best practices and technologies to address these four distinct, but closely related requirements, come from different vendors, technologies and experts. Tom is also correct in pointing out that a full loopback mechanism which measures decision outcomes is critical. Watch for upcoming Forrester research on this very important, but largely unaddressed (by analytics software and services vendors) topic. I am also glad Tom pointed out a huge (often the key one) challenge, that I know my clients face every day, which is how does one convince a non-analytically oriented CEO that analytics and decision management are vital to enterprise success. And I quote from the article:

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access