I came across an analytics article the other day that made me pause. The author quoted a respected industry executive that "Algorithmic business is here .. Big data is not where the value is ..  Algorithms are where the action lies. Data is dumb. Algorithms define the way the world works."

The author himself then opines that "Big data is looking increasingly like a backend plumbing topic. If data science can't find the signals and real business use, all you're going to have is a big lake of information."

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