On July 15, IBM and Apple announced that they would enter into a partnership that would allow IBM to procure, manage, and service Apple devices, as well as have IBM develop significant enterprise applications for the iOS platform.

Some detail of the deal include:

  • IBM will offer tools to procure Apple devices, deploy enterprise applications, and manage mobile devices
  • IBM will develop 100 industry-specific applications designed to run natively on iOS
  • Apple is creating a new extension of AppleCare called AppleCare Enterprise, which will be facilitated by Apple and IBM and which will offer extended phone support, as well as on-site device repair and replacement.
  • IBM will create and provide iOS-specific backend services designed to facilitate the development and operation of iOS business applications.

Industry reaction has been varied, but almost all agree this is positive for both Apple and IBM.
Why is it Happening?

  • Apple does not have an enterprise salesforce.
  • IBM needs to demonstrate a strong focus on enterprise mobility.
  • Apple already has significant inroads in the Fortune 500, but does not want to directly service the enterprise market.
  • IBM is a services organization, sees iOS as the most mature, enterprise-ready mobile platform to build services around.

Click here to read the Market Impact, listing five questions questions that could help determine the long-term value that this partnership will provide.

Originally published by Saugatuck Lens360 Blog on July 16, 2014. Published with permission.

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