There are a lot of stories out there today about Coca-Cola’s new Freestyle fountain vending machine that will allow consumers in test markets to mix their own combination of flavors. Apparently, if you want an orange raspberry Sprite, you’ll be able to get one, or 100 other choices at a restaurant in the future.

The company press release talks about customer choice and the ability to configure your own caloried or not, caffeinated or not beverage. But behind this ingenious reverse market testing is a whole bunch of technology, including RFID-enabled “microdosing” flavor dispensers (what kid wouldn’t want to get his hands on one of those), and a private Verizon uplink that runs Microsoft mobile software and loads data into Coke’s Atlanta SAP point of sale and Business Warehouse software.

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