Saugatuck attended this year’s Cloudforce conference yesterday at the Javits Center in New York City. Amid a salesforce estimate of 10,000 people, Marc Benioff,’s CEO, walked on-stage to Metallica’s ‘Enter Sandman’ and delivered an energetic keynote interspersed with guest CEO speakers focused on’s vision for the “Social Enterprise”.

The vision certainly came through in all its glory in a nearly two and a half hour keynote. Benioff laid out all of the tenants; from the mainstay offering of the CRM product to new integrations with Dun & Bradstreet as part of, to the integration of the broader social media channels of twitter, Facebook, and LinkedIn, through their acquisition and digestion of the Radian6 social listening platform. He painted a picture of the social enterprise requiring a full deployment of all products for all employees for one enterprise price; a move that he described as the shift from tactical purchasing to strategic deployment. He was exuberant about the prospects of this integrated suite and the possibilities it offers.   Benioff’s goal was to energize the audience and push the boundaries of people’s thinking about what is possible and necessary, and he achieved this; however, there are many unspoken challenges to this initiative. No mention was made of B2B customers and the examples all seemed heavily tailored to selling to the general public. Additionally, is clearly fighting an uphill battle into the large enterprise market – a show of hands indicated that less than 1/3 of the audience was from companies with more than 1000 employees.

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