Drill-down analysis of the results of Saugatuck’s 2013 Cloud Survey found significant variations in the top concerns that business and IT executives had with regard to the adoption of Cloud-based offerings. While Saugatuck was not surprised that “Data Security / Privacy” continued to rank as the top concern when aggregated across all buyer segments, other top concerns varied significantly – reflecting different realities by size, region and buyer type (IT vs. business).

In June 2013, Saugatuck conducted its most recent Cloud buyer demand survey. This year the survey results include responses from 218 senior IT, business, and finance executives. The responding executives represent companies in various industries with a wide range of employee populations, and located in multiple geographic regions. More than eighty percent of the survey participants hold titles of Director or above. This Research Alert focuses on the responses to the following question:

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