What is Happening?  This week, Saugatuck research executives found themselves participating in three, simultaneous industry events shaping the world of Cloud IT and business: SAP Sapphire in Orlando, ServiceNow's Knowledge12 conference in New Orleans and IBM's Cloud Innovation Forum in Chicago.

The net takeaway from all three events, including dozens of discussions with provider and customer leaders, is that the religious wars and mystery about what Cloud is all about is clearly gone. The critical questions for providers and user enterprises have shifted from “What is it” and “Why should we?” to “When should we?” to “How do we?”

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