Cloud-based technologies and offerings are the arena in which data integration is evolving from a simple means of transmitting information between applications into complex business capabilities that enable improved competitive necessities and advantages for enterprises.

Enterprise choices of how to leverage this new role will affect their own costs, their abilities to improve business operations, and their abilities to compete effectively. Providers’ choices of how to utilize this new role, and what to offer, will affect their core business positioning and profitability.

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