One of my favorite recently read books is “You Are Not So Smart” by David McRaney. Earlier this week, the book’s chapter about expectations was excerpted as an online article on “Why We Can’t Tell Good Wine From Bad,” which also provided additional examples about how we can be fooled by altering our expectations.

“In one Dutch study,” McRaney explained, “participants were put in a room with posters proclaiming the awesomeness of high-definition, and were told they would be watching a new high-definition program. Afterward, the subjects said they found the sharper, more colorful television to be a superior experience to standard programming.”

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