I finally got around to reading the Fall 2011 Issue of the MIT Sloan Management Review. And, as is generally the case, I found the time I invested quite rewarding. Two articles on analytics were front and center this quarter. I'll report on the first, “Creating Business Value with Analytics,” this week, and the second, “The Secrets to Managing Business Analytics Projects,” next.
CBVA presents findings from collaborative research between the Sloan Management Review and IBM's Institute for Business Value. The point of departure for the work is a second annual survey with over 4,500 executive, manager and analyst respondents from 122 countries and 30 industries – 10 times the numbers of the typical BI/Analytic industry survey. The response base, heavy with MIT alumni, SMR subscribers, IBM customers, academics and subject matter experts, is probably more management-focused than the typical BI survey as well.
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