I Googled "business intelligence" today, having noticed more and more that people seem to like the term or not based on what they associate those words with.

In some quarters, "business intelligence" has apparently gotten a stale reputation and there is a crowd that looks at BI like a bunch of old green bar reports. That's not true of course, and it's wise to remember that hindsight is still our most trustworthy guide as the volume of history grows and time marches on.

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