As much as we love to ruminate on the frontiers of transformational computing trends like big data or cloud, the field of information management has really become as much about observing the way people work as anything else. That has made it all the more interesting to watch social behavior begin to collide with the business application world.

It wasn't long ago (for us mainstream users) that enterprise apps were about technology masters, spreadsheet wizards and conquering imposing dropdown menus. A lot of that skill was lone wolf, that person in the office (short of IT) you'd track down when you were hopelessly lost on a report.

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