At the recent Gartner MDM Summit in Las Vegas, I was approached at least a half a dozen times by people wondering what MDM vendor to choose. I gave my usual response, which was, “What are you trying to accomplish?”

Normally a (short) conversation ensues of functions, feeds and speeds, which then leads to my next question, “So, what are your priorities and decision criteria? The responses were all the same, and I have to admit that they surprised me.

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