New York -- When they’re literally riding a wave, surfboarders wait for a swell they especially like before committing to the ride.

Even if the analogy doesn’t match the task, organizations likewise hope to budget time and resources to investments that bring momentum and gratification before they dig back in against the tide. They won’t always be right, but they prefer to avoid bad choices.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access