We've been having an intersting conversation with clients and internally about the baggage associated with Data Governance. As much as we (the data people) try, the business thinks it is a necessary, but the commitment, participation, and application of it is considered a burden worth avoiding. They wonder, "Is this really helping me?" Even CIOs roll their eyes and have to be chased down when the data governance topic comes up. They can't even sell it to the business.

So, the question came up - Do we need to rebrand this? Or worse, do you abandon data governance?

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