The title of my recent blog post Chaos in the Big Data Brickyard made Mike Wheeler think it was a reference to the Indianapolis Motor Speedway, which is known as “The Brickyard” because it was paved entirely with bricks way back in 1909 (today, three feet of the original bricks remain at the start/finish line).  This was a reasonable assumption by Wheeler since he is a NASCAR fan (thus making his last name a great example of an aptronym) and thus prompted his blog post Yeah, But Who Won The Race?

“The term brickyard taken without any context,” Wheeler explained, “turned out to be another random brick of fact laid on an already crowded foundation.  Context is what provides relevance to facts.  Without a frame of reference into which a fact can be inserted it can easily become meaningless or, even worse, detrimental to the decision-making process.”

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