Years ago, I didn't think business strategy and BI were on the same page. Strategists were MBAs from top 10 B-Schools, while BI analysts were technologists/statisticians from state universities.

Companies hired strategists to be the business experts, while they hired BI types to help them assemble information to support performance management. I often felt strategists were reluctant subscribers to analytics. Strategy experts had their place divining business direction; analytics had theirs assembling rear view mirror intelligence.

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