When you’re working but not actually “working” in your information management job, when you’re reading articles, listening to sessions, visiting events or attending conferences, it’s gotten near impossible to avoid the elephantine words that are “big data.”

It has for me anyway, and you know it’s real when the Wall Street Journal, Forbes, and your average high end management consultant are all comfortable flogging the term to the impatient attention of the higher ups where you work.

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