Big data raises, and rightfully so, data privacy concerns. We fear big data will expose our secrets to the world. But even if big data remained private, it could still expose our secrets to ourselves. In addition to its impact on our privacy, we should be concerned about how big data will impact our self-awareness.

As Scott Berkun blogged about the self-awareness paradox, “To become more self-aware you have to be self-aware enough to realize how self-aware you are not. Unless something happens that forces you to realize how inaccurate your view of yourself is, you can go through life never even knowing who you are.”

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