I have long resisted and will continue to resist for the foreseeable future any notions that the business intelligence market is commoditizing. A single simple look at the BI maturity in enterprises and next gen BI technologies is a simple proof that we are far, very far, from any kinds of commoditization.

Consolidation is quite a different story. Last week's SAP acquisition of Sybase and my roaming the exhibitor/partner floor at SAPPHIRE in Orlando are two more proofs. On a huge SAPPHIRE exhibition floor I could count software partners by the number of the fingers on my hands. Why? Because everyone who matters has been acquired by a competitor!

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