There's certainly a lot of hype out there about big data. As I previously wrote some of it is indeed hype, but there are still many legitimate big data cases - I saw a great example during my last business trip.
Hadoop certainly plays a key role in the big data revolution, so all business intelligence (BI) vendors are jumping on the bandwagon and saying that they integrate with Hadoop. But what does that really mean? First of all, Hadoop is not a single entity; it's a conglomeration of multiple projects, each addressing a certain niche within the Hadoop ecosystem, such as data access, data integration, DBMS, system management, reporting, analytics, data exploration, and much, much more. To lift the veil of hype, I recommend that you ask your BI vendors the following questions:
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