Where’s the business value of data? In its effective use. In a Cloud-centric environment, that value is optimized by the efficient use of data within an integrative platform of software and services. And in a socially networked Cloud environment, that data can be at least as valuable as other intellectual property. As such, social networking data alone can drive the acquisition of entire firms.

Less than a year ago – August 21, 2012 to be exact - Google purchased travel publishing brand Frommer's Travel from John Wiley and Sons for $22 million. It looked as though Google may be developing an online travel platform/portal service bundling Zagat and travel-optimized data management software firm ITA.  

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